Alix Earle - Social Media Personality
Age: 25
Country: United States Occupations:
Social Media Personality
Alix Earle is an American social media personality and content creator who rose to massive popularity, primarily on TikTok, known for her candid and relatable "Get Ready With Me" (GRWM) videos. A graduate of the University of Miami with a marketing degree, her content often blends everyday life, beauty routines, fashion, and honest discussions about topics like her struggles with acne, anxiety, and relationships.
Her rapid rise in popularity is often credited to her authentic, unfiltered, and self-aware style, which has created a strong connection with her predominantly Gen Z audience. She is widely recognized for the "Alix Earle Effect," a phenomenon where products she features in her videos quickly sell out.
Beyond social media, she has expanded her career with a podcast, Hot Mess with Alix Earle, and has secured major brand partnerships, solidifying her as one of the most influential digital creators. She also established the Alix Earle Scholarship at the University of Miami's business school.