LaVar Ball - Businessman
Age: 58
Country: United States Occupations:
Businessman
LaVar Ball is an American businessman and the CEO and co-founder of the sports apparel company Big Baller Brand (BBB).
He first gained significant national attention in the late 2010s for his outspoken, often controversial, and bombastic promotion of his three sons—Lonzo, LiAngelo, and LaMelo Ball—all of whom played basketball and have pursued professional careers. Lonzo and LaMelo are successful NBA players.
🏀 Career and Ventures
Big Baller Brand (BBB): LaVar launched BBB in 2016 primarily to market his sons, creating a way for them to bypass traditional shoe endorsement deals from major companies. The brand is known for its high-priced signature shoes and apparel.
Junior Basketball Association (JBA): He founded this now-defunct professional league in 2017 as an alternative path for high school graduates who wished to bypass playing college basketball in the NCAA.
Athletic Background: Before his career as a businessman and media personality, LaVar was an athlete himself. He played college basketball and had a brief professional football career as a tight end for the London Monarchs in the World League of American Football. He was also a practice squad member for the New York Jets and Carolina Panthers in 1995 but never played in an official regular-season NFL game.
Media Presence: The Ball family's life, including LaVar's business ventures and interactions with his sons, was documented on the reality television show "Ball in the Family." He frequently drew headlines for making bold claims, such as stating his belief that he could defeat Michael Jordan in a one-on-one basketball game and that his oldest son, Lonzo, was better than Stephen Curry before his NBA debut.