Safiya Nygaard - Youtuber
Age: 33
Country: United States Occupations:
Youtuber
Safiya Nygaard is an American YouTuber and content creator born on July 16, 1992, in Santa Clara, California. Of Danish and Indian descent, she was raised in Chicago and attended Whitney M. Young Magnet High School before studying at Stanford University. She first gained prominence working as a video producer for BuzzFeed, where she co-created the popular series LadyLike alongside MatPat Williams, focusing on quirky fashion and beauty experiments. In 2016, she launched her solo YouTube channel, which has grown to over 10 million subscribers, featuring her signature offbeat, investigative style—such as the "Bad Makeup Science" series, where she mixes massive quantities of cosmetics to create absurd "Franken" products, sparking a widespread YouTube trend.
Nygaard's content blends humor, curiosity, and education, often exploring unusual topics like wearing 9-foot jeans for a week, reviewing obscure Vegas hotels, or testing viral hacks. She's known for her chill, unproblematic vibe and authentic storytelling, avoiding the judgmental tone common in influencer spaces. In 2019, she collaborated with ColourPop on a lipstick line, and in 2022, she was named the highest-earning beauty influencer by Cosmetify. That same year, she signed with management firm Night Media and relocated from Los Angeles to Raleigh, North Carolina. A graduate of Stanford with a background in comedic and dramatic writing, she shares her life with husband Tyler Williams and their late cat Crusty, who became a beloved fixture in her early videos before passing in 2021.