Zach Choi - Youtuber
Age: 39
Country: Korea, Republic of Occupations:
Youtuber
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Who he is
Zach Choi is a content creator best known for his ASMR and mukbang videos, where he eats food on camera with minimal to no talking. His YouTube channel goes by the name Zach Choi ASMR.
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Background & origins
He was born in Seoul, South Korea, and at some point moved to the United States (he’s based in Los Angeles).
His birthday is August 27 (making him a Virgo).
Before his big online success, he worked normal jobs and also ran a fashion‑blog style project, then started producing his eating videos.
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Content style & what makes him stand out
His videos typically feature *no talking** — the focus is purely on the sounds of eating, cooking, crunching — building up that ASMR (Autonomous Sensory Meridian Response) experience. ([YouTube][4])
* He uses large portions, interesting dishes (often fast food, extreme spiciness, big texture contrasts) and high‑quality audio to make the eating experience immersive. ([YouTube][1])
* Because there’s little to no talking and no language line, his videos are globally accessible; you don’t need to understand dialogue to enjoy them.
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Popularity & reach
He has tens of millions of subscribers on YouTube (over 30 M) and a large following on TikTok and Instagram.
His most popular videos have tens of millions of views.
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What people like & what the appeal is
* For many viewers the crunching, chewing, sizzling sounds evoke that ASMR tingling feeling, or at least make for relaxing/background video.
* The novelty of extremely large portions and “how much can he eat or how interesting will the food be” gives a spectacle factor.
* The simplicity – you don’t need to follow a story or listen to commentary – makes it easy to watch while doing other things or as light entertainment.
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Additional notes / trivia
* Even though he eats large amounts and often “challenge‑style” foods, he keeps a fairly private personal life.
* Some threads on Reddit suggest people appreciate his content but wish there were more behind‑the‑scenes or actual cooking tutorials rather than just eating.
* His tagline or channel descriptor is “Silence Is Golden.” on YouTube.