Instagram Personalities from Brazil

• A

  • Alex Mapeli

    Occupation: Instagram Personality

    Alex Mapeli is a prominent Brazilian model, digital influencer, and DJ who rose to fame primarily through social media platforms like Instagram and TikTok.

    Born on July 9, 1998, in Brazil, he is widely recognized for his striking looks—often compared to a "real-life Ken doll"—and his curated lifestyle content. Here is a quick breakdown of what he is known for:

    Modeling & Fashion: He has worked with numerous international brands and is a frequent guest at major fashion weeks around the world.

    Social Media: He boasts millions of followers, where he shares travel vlogs, fitness routines, and high-end fashion photography.

    Personal Life: He is well-known for his long-term relationship with fellow influencer and model Flávia Charallo. The couple is often celebrated for their coordinated content and public appearances.

    Music: Beyond modeling, Mapeli performs as a DJ, often playing at high-profile events and clubs across Brazil and Europe.

    In short, he is a central figure in the Brazilian "it-boy" scene, blending the worlds of fashion, music, and digital entrepreneurship.

    TikTok: 11.5M Followers / Subscribers Instagram: 8.1M Followers / Subscribers YouTube: 6.1M Followers / Subscribers Facebook: 3.1M Followers / Subscribers

• T

  • Tota Mc

    Occupation: Instagram Personality

    Tota MC (born Jonathan Augusto) is a Brazilian musician, producer, and social media personality who gained widespread international recognition in 2024 and 2025.

    Originally an underground music producer from Brazil, he transitioned into the streaming world and became a breakout star on Twitch. His career reached a new level after he was invited by top American streamer Kai Cenat to participate in "Streamer University," a content creator incubator featuring stars like Duke Dennis and India Love.

    Key Highlights

    Musical Style: He is known for his work in the Brazilian music scene, often blending production skills with "Just Chatting" entertainment. He has collaborated on viral tracks with other creators like Rakai and Tylil.

    Streaming Rise: He quickly grew a massive following (millions on Instagram and hundreds of thousands on Twitch) by bridging the gap between Portuguese and English-speaking audiences.

    Global Appeal: Despite the language barrier, his high energy and "zesty" personality made him a favorite in the global streaming community, particularly within the AMP (Any Means Possible) circle.

    TikTok: 3.9M Followers / Subscribers Instagram: 2.9M Followers / Subscribers YouTube: 431K Followers / Subscribers Fandom: 0 Followers / Subscribers

• Z

  • Zach Clayton

    Occupation: Instagram Personality

    Zach Clayton is a social media personality and musician known online by the handle @BruhItsZach. He initially gained fame on the live-streaming platform YouNow and then expanded his presence across YouTube, TikTok, Instagram, and other channels, where he creates vlogs, sketches, and challenge videos. He was also a member of the social media-created boy band 5quad. As a musician, he has released several independent singles. His content often focuses on humorous interactions, and he has also used his platform to advocate against bullying.

    TikTok: 6M Followers / Subscribers Instagram: 2M Followers / Subscribers YouTube: 1.8M Followers / Subscribers Threads: 75.5K Followers / Subscribers