Makeup Artists by country

Nikita Dragun (born Nikita Nguyen on January 31, 1996, in Belgium) is an American internet personality, YouTuber, make-up artist, and model. She is a prominent beauty influencer known for her bold personality and artistic makeup tutorials on platforms like YouTube, TikTok, and Instagram, where she is also known as "Mother of Draguns."

She is a trans woman, and has spoken openly about her gender transition, which she began while in college. She is a known advocate for the LGBTQ+ community and launched her own inclusive cosmetics line, Dragun Beauty. She is of Vietnamese and Mexican descent.

Nikita Dragun was raised in Springfield, Virginia, United States, and has a background in the beauty industry, having obtained a degree from the Fashion Institute of Design and Merchandising. She has also appeared in music videos and the docuseries Nikita Unfiltered on Snapchat.

She has been involved in some public controversies, including an arrest in November 2022 for misdemeanor disorderly conduct, misdemeanor battery, and felony battery on a police officer at a hotel in Miami Beach, Florida, and hosting a large birthday party during the COVID-19 pandemic in July 2020.

Naomi Giannopoulos is a British actress, model, and content creator known for her work in independent films, theater, and digital media. Born in London to Greek heritage, she stands at 5'7" with a striking Mediterranean look—olive skin, dark wavy hair, and expressive brown eyes. She trained at the London Academy of Music and Dramatic Art (LAMDA) and has appeared in projects like the short film "Echoes of Athens" (2022) and the web series "Urban Myths." Naomi is also active on social media, where she shares modeling shoots, travel vlogs from Greece and Italy, and advocacy for mental health awareness. Her style blends bohemian chic with modern edge, often featuring flowy dresses and bold accessories.

Tati Westbrook, born Anastasia Ivleeva on February 14, 1982, is an American beauty YouTuber, entrepreneur, and former hairstylist known for her honest, in-depth product reviews and tutorials. With over 8 million subscribers on her main channel (GlamLifeGuru), she rose to prominence in the mid-2010s by critiquing popular cosmetics and haircare items with a witty, no-nonsense style that resonated with viewers seeking authenticity amid sponsored content. In 2019, she sparked a major industry scandal with a video accusing fellow YouTuber James Charles of manipulative behavior toward younger fans, which amassed over 50 million views and led to significant fallout for Charles, though it later drew criticism for its own sensationalism. Westbrook briefly stepped away from YouTube amid personal struggles, including a 2021 autoimmune disorder diagnosis, but returned with a focus on wellness and lifestyle content. She co-founded the skincare brand StoryBook Cosmetics in 2017 (later sold) and remains a polarizing figure in beauty circles for her influence and outspokenness.

Kandee Johnson is an American beauty influencer, YouTuber, and makeup artist born in a suburb of Los Angeles. She began her career as a celebrity makeup artist, working on TV shows, commercials, films, and red carpet events before transitioning to online content creation. Johnson launched her YouTube channel in 2009, quickly gaining popularity for her upbeat, transformative makeup tutorials, beauty hacks, hair styling tips, fashion advice, DIY projects, and lifestyle vlogs that emphasize positivity, self-care, and joy—earning her the nickname "the happiest channel on YouTube." With over 8 million subscribers, she positions herself as a "virtual BFF" to her audience, sharing motivational messages, faith-inspired encouragement, and glimpses into her life as a mother of four children. Johnson has been recognized as a top beauty influencer by Forbes and hosts content on platforms like Snapchat, Instagram, Facebook, and Pinterest. While she has faced some public scrutiny in online communities for past behaviors, she remains a prominent figure in the beauty space, known for her bubbly personality and empowering approach to style and wellness.

Huda Kattan is an Iraqi-American makeup artist, beauty blogger, and entrepreneur. She is best known as the founder of the global cosmetics line Huda Beauty, which she launched in 2013 with her sisters. The brand initially gained massive success with its false eyelashes, famously worn by celebrities, and has since expanded into a billion-dollar empire offering a full range of makeup products, and the sister fragrance brand, Kayali.

Kattan started her career by leaving a job in finance to train as a makeup artist and launched her beauty blog, Huda Beauty, in 2010. She is considered one of the most influential figures in the beauty industry, leveraging a huge following on social media platforms like Instagram to market her products. Her success story is often highlighted as a prime example of an influencer turning a digital presence into a dominant global retail brand.

Denitslava is a makeup artist and beauty enthusiast who runs the Denitslava Makeup YouTube channel, which has over 8 million subscribers. She began doing makeup in 2013 and created her YouTube channel in October of 2015. Her channel features videos of her testing and showcasing different makeup products, as well as clips of her trying out the latest trends on TikTok. She has also earned more than 1.5 million followers on her Instagram account, which is @denitslava. She was born in Stara Zagora, Bulgaria, on December 5, 1995, and would later move to Greece. She and her boyfriend speak Greek with each other.

Makeup Artists by country

United States (6)

Nikita Dragun

Naomi Giannopoulos

Tati Westbrook

Kandee Johnson

Huda Kattan

Denitslava

Netherlands (1)

Nikkie de Jager