Aimee Song - Youtuber, Blogger, Fashion Designer
Age: 39
Country: United States Occupations:
Youtuber, Blogger, Fashion Designer
Aimee Song is an American fashion blogger, designer, and style icon born in 1987 or 1988. A Los Angeles native, she launched her influential blog, Song of Style, in 2008 while studying interior architecture in San Francisco, initially sharing her design aesthetic before pivoting to personal style content that garnered widespread attention. Over the years, she has built a massive following—over 6.6 million on Instagram—and secured partnerships with luxury brands like Valentino, Prada, and Biossance, while attending Fashion Week events and influencing the industry as one of the pioneers of social media content creation as a full-time career.
Song has authored two New York Times best-selling books: Capture Your Style (2016) and Aimee Song: World of Style (2018). She has been recognized on Forbes' 30 Under 30 list and consistently named to The Business of Fashion's BoF 500 since 2018. In addition to her blog, which attracts over 2 million monthly page views, she has launched apparel lines like Song of Style and Two Songs, featuring California-inspired streetwear, as well as a jewelry collection. In 2025, she co-founded the luxury fashion company Amiya with her partner, Italian businessman Jacopo Moschin, where she serves as creative director; the brand's pieces are designed and made in Italy.