Bonnie Hoellein - Youtuber
Age: 40
Country: United States Occupations:
Youtuber
Who she is:
Bonnie Hoellein is an American family lifestyle content creator and YouTuber. She operates a widely followed channel under her own name, featuring day-to-day life, parenting, home & travel content.
Background:
She is based in Utah, USA. She began her YouTube channel in March 2013. She is married to Joel Hoellein, and together they share children and a family-vlogging lifestyle.
What she does:
Her channel focuses on capturing the everyday aspects of family life—things like outings, home projects, travel, kids’ routines and milestones. On Instagram she brands the content as “Utah Family • Food • Home • Travel • Lifestyle”.
Public perception & recent context:
She has amassed over one million subscribers and a large social-media following, which has made her fairly prominent among “family vlog” creators.
In recent years she has also publicly addressed controversy surrounding a relative: her sister (Ruby Franke) was convicted of child-abuse charges. Bonnie, along with other siblings, released statements distancing themselves and emphasizing their own commitment to their children.
On Reddit forums there are more critical voices regarding her content and approaches, although such commentary is user-opinions and not independently verified.
Style & tone:
Her content is upbeat, candid, and constructed around themes of family togetherness, home life and relocation/travel. She often documents large-family dynamics in an everyday-life format, which appeals to viewers interested in real-life family routines.
At the same time, given that the content is monetised/public with children involved, it attracts both admiration and critique—as is common in the “family vlog” genre.
Personal notes:
Bonnie appears to emphasise being a hands-on mother and creating memorable experiences for her children. The “Utah family, home, travel” tagline suggests a balanced mixture of domestic life plus adventure.
Her public voice around the recent sibling controversy highlights a desire to define her own path and values.