Sarah New - Instagram Personality
Age: 25
Country: United Kingdom Occupations:
Instagram Personality
Sarah New (known online as @sarahnewsfx) is a prominent British makeup artist and digital creator celebrated for her high-impact special effects (SFX) and transformative beauty content.
A graduate of Arts University Bournemouth (2021), she first rose to major prominence by winning the "Creator Revolution" competition, which earned her a global makeup collaboration with Revolution Beauty. Her work is characterized by cinematic, often surreal transformations—ranging from fantastical creatures like the "tooth fairy" to hyper-realistic prosthetic designs.
Key Highlights:
Viral Influence: She has amassed a massive global following, including over 3.5 million followers on TikTok and nearly 2 million subscribers on YouTube.
Brand Work: She has been the face of major campaigns for brands like Garnier and Superdrug, and frequently collaborates with high-end labels like Fenty Beauty, NYX, and YSL.
Style: Unlike many beauty influencers, Sarah often lets her visual storytelling and intricate editing drive her videos rather than speaking directly to the camera, giving her content a universal, language-independent appeal.
Personal Life: Originally from Caerphilly, Wales, she has recently been in the public eye due to her relationship with British singer Cat Burns.