Influencers from Australia starting with S
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Sabre Norris
Occupation: YoutuberTikTok: 4.7M Followers / Subscribers Instagram: 793K Followers / SubscribersSabre Norris is an Australian professional skateboarder, surfer, and prominent social media personality. She first gained international attention as a child prodigy in extreme sports, becoming the first Australian female (and the third in the world) to land a 540-degree aerial on a skateboard half-pipe at just nine years old.
Key Highlights:
Athletic Career: She competed as a wildcard in the Sydney International Pro, becoming one of the youngest surfers to ever compete in a World Surf League event.
The Norris Nuts: While she started in sports, she transitioned into a massive digital career as the eldest sibling of The Norris Nuts, a highly popular family YouTube channel.
Personality: Known for her unfiltered, high-energy, and often hilarious interview style, she became a viral sensation following a series of appearances on The Ellen DeGeneres Show.
Today, she continues to create content with her family, documenting their daily lives, challenges, and adventures for millions of subscribers.
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Sam Chui
Occupation: YoutuberYouTube: 3.8M Followers / Subscribers Facebook: 1.1M Followers / Subscribers Instagram: 936K Followers / SubscribersSam Chui is a Hong Kong-Australian aviation and travel vlogger, photographer, and author. He is one of the world's most established aviation content creators, known for his in-depth flight reviews, especially of premium and first-class cabins, and his passion for all things related to air travel.
His content, shared primarily on his popular YouTube channel and website, details his experiences flying on rare or historic aircraft, covering over 240 airlines and 180 aircraft types, including the Concorde and numerous flights on his favorite plane, the Boeing 747. Sam Chui's career began with a website in 1999, which expanded from aircraft photography to news and vlogs, establishing him as a prominent figure in the global aviation community.
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Sam Rybka
Occupation: YoutuberInstagram: 1.2M Followers / SubscribersSam Rybka is a prominent Australian acrobat, dancer, and social media personality, best known as one half of the world-famous duo The Rybka Twins.
Along with her identical twin sister, Teagan, Sam rose to international fame after competing on Australia's Got Talent in 2013, where they reached the semi-finals. Since then, she has built a massive digital presence by sharing high-energy content focused on:
Acrobatics and Contortion: Showcasing extreme flexibility and synchronized tumbling skills.
Dance: Performing choreographed routines across various genres.
Lifestyle & Fitness: Sharing "day in the life" vlogs, fashion challenges, and training tips.
Sam is recognized for her incredible athleticism and positive, upbeat personality. Today, she and her sister command millions of followers across YouTube, TikTok, and Instagram, making them some of the most influential figures in the global dance and gymnastics community.
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Sam Worthington
Occupation: ActorSam Worthington is an English-born Australian actor best known for his leading role as Jake Sully in James Cameron’s Avatar franchise.
Born in 1976, he worked as a bricklayer in Australia before auditioning for the National Institute of Dramatic Art (NIDA) on a whim. He gained early critical acclaim in Australia for the 2004 indie film Somersault, which earned him the AFI Award for Best Lead Actor.
Career Highlights
Worthington’s career skyrocketed in 2009 when he headlined three major blockbusters in a single year:
Avatar: As the human-turned-Na'vi hero, Jake Sully.
Terminator Salvation: As the cyborg Marcus Wright.
Clash of the Titans: As the demigod Perseus.
In more recent years, he has moved toward dramatic and supporting roles in films like Hacksaw Ridge, Everest, and The Shack, as well as acclaimed television work in Manhunt: Unabomber and Under the Banner of Heaven. He continues to lead the Avatar sequels, including the 2022 hit The Way of Water and the upcoming Fire and Ash.
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Sammy Robinson
Occupation: InfluencerYouTube: 679K Followers / Subscribers Instagram: 606K Followers / Subscribers TikTok: 319.5K Followers / Subscribers X: 32 Followers / SubscribersSammy Robinson is an Australian beauty and fashion influencer, YouTuber, and entrepreneur born on September 6, 1998, in Melbourne. Known for her vibrant personality, long blonde hair, and striking resemblance to model Gigi Hadid, she rose to prominence through her self-titled YouTube channel, launched in 2013, where she shares makeup tutorials, vlogs, fashion hauls, and lifestyle content. With over 1.5 million subscribers, her videos often garner millions of views, particularly tutorials like recreating celebrity looks such as Gigi Hadid's VMAs makeup.
Beyond content creation, Sammy founded the activewear brand One Mile The Label in 2020, which focuses on stylish, functional clothing for women and has expanded into a successful e-commerce line. She boasts a massive social media following—over 1.7 million on Instagram (@sammmyrobinson) and hundreds of thousands on TikTok and other platforms—where she promotes body positivity, mental health awareness, and collaborations with brands like Sephora, Maybelline, and Fashion Nova. In her personal life, she has been open about her experiences with anxiety and has dated fellow influencer Joel Adams since 2019. Sammy's approachable, empowering style has made her one of Australia's top digital creators.
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Sarah Betts
Occupation: YoutuberYouTube: 3.5M Followers / Subscribers TikTok: 1M Followers / Subscribers Instagram: 453K Followers / Subscribers Snapchat: 424K Followers / SubscribersSarah Betts is a popular Australian YouTuber and content creator known for her lifestyle, fashion, and beauty videos. Based in the Gold Coast, she has built a massive following by sharing relatable "day in the life" vlogs, room makeovers, creative DIY projects, and seasonal aesthetic videos.
Key Highlights
Content Style: Her videos are recognized for their high production quality, bright visuals, and cheerful, down-to-earth personality.
Main Channels: She runs her primary self-titled channel, Sarah Betts, along with a joint channel called Sarah and Kane with her husband, Kane Foster.
Influence: Beyond YouTube, she is a prominent figure on Instagram and TikTok, where she shares outfit inspiration and home decor tips.
Sarah is often praised by her audience for her positive energy and for maintaining a consistent, "cozy" brand that focuses on organization and personal style.
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Sia
Occupation: SingerYouTube: 24.6M Followers / Subscribers Facebook: 11M Followers / Subscribers Instagram: 8.4M Followers / Subscribers X: 3.3M Followers / SubscribersSia is an Australian pop singer and songwriter known for her powerful vocals and unique artistic approach, which often involves obscuring her face in public and performances, usually with large wigs, to maintain privacy and reduce the pressure of fame.
Her career has included being a sought-after songwriter for major artists like Rihanna and Beyoncé, as well as achieving significant solo success.
She is famous for international hit singles such as:
"Chandelier"
"Cheap Thrills"
"Titanium" (with David Guetta)
Her work often features a blend of pop, electronic, and soul music.
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Sjana Elise Earp
Occupation: Yoga InstructorInstagram: 1.3M Followers / Subscribers Facebook: 224K Followers / Subscribers YouTube: 138K Followers / SubscribersSjana Elise Earp is an Australian yoga instructor, photographer, content creator, and author, best known for her large following on social media, particularly Instagram. Her content focuses on a positive, holistic lifestyle incorporating yoga, travel, and personal wellness, often featuring sun-drenched and adventurous photos.
Sjana is a staunch mental health advocate, openly sharing her personal journey of recovery from severe depression and anxiety in her teenage years. She uses her platform to promote self-acceptance, body confidence, and an overall message of finding joy and inner light. She is a 500-hour certified yoga instructor and the author of the poetry and photography collection, "You Will Rise."
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Sockie Norris
Occupation: YoutuberTikTok: 3.1M Followers / Subscribers Instagram: 709K Followers / SubscribersSockie Norris (born February 13, 2007) is a popular Australian social media personality and a prominent member of the Norris Nuts, a world-famous family YouTube channel.
She is best known for her energetic personality, her passion for cooking (often referred to by her nickname "Sugar"), and her skills in athletics, particularly skateboarding and surfing. Within her family’s content, Sockie is often seen as a creative and hardworking individual who brings a lot of humor and heart to their vlogs, challenges, and gaming videos.
Key Facts
Role: Content creator and athlete.
Signature Style: Often seen wearing her signature beanies and casual streetwear.
Interests: Professional-level skateboarding, surfing, and gourmet cooking.