Influencers from Puerto Rico

  • B

    • Bernice Burgos
       Occupation: Model

      Bernice Burgos is an American model, actress, and entrepreneur born on April 17, 1988, in the Bronx, New York. Known for her striking looks, curvaceous figure, and confident presence, she rose to prominence in the urban modeling scene during the early 2010s, gracing covers and editorials for magazines like XXL, King, and Straight Stuntin'. Burgos has built a massive social media following—over 5 million on Instagram alone—by sharing glimpses of her glamorous lifestyle, fitness routines, and family moments. As an actress, she's appeared in films such as The Perfect Match (2016) and The Wedding Ringer (2015), often playing sultry supporting roles. She's also a mother of two daughters, Ashley (born 2007) and Jaliyah (born 2015), and has ventured into business with her own clothing line, Bold & Beauty by Bernice, focusing on empowering women's fashion. Often linked to high-profile rappers like Drake and Rick Ross in the tabloids, she embodies a blend of street-smart allure and unapologetic ambition in the entertainment world.

      Bernice Burgos Instagram: 7.2M Followers / Subscribers Snapchat: 1.2M Followers / Subscribers TikTok: 985.5K Followers / Subscribers Facebook: 50K Followers / Subscribers

  • D

    • Daddy Yankee
       Occupation: Singer

      Daddy Yankee, whose real name is Ramón Luis Ayala Rodríguez, is a Puerto Rican singer, songwriter, rapper, and actor widely known as the "King of Reggaetón." He is credited with coining the term "reggaetón" in 1994 and is a pioneer in bringing the Latin urban music genre to a global audience.

      His international breakthrough came with the 2004 hit song "Gasolina" from his album Barrio Fino. He later achieved immense worldwide success with the 2017 collaboration "Despacito" with Luis Fonsi. Daddy Yankee is one of the best-selling Latin music artists of all time and has been an incredibly influential figure in global pop culture, transforming the sound of Latin music.

      He has also been involved in acting, business ventures, and philanthropy. After a long and successful career, he initially announced his retirement in 2022 but has since continued to release music focused on positive and uplifting themes.

      Daddy Yankee Instagram: 51.7M Followers / Subscribers YouTube: 40.9M Followers / Subscribers Facebook: 31M Followers / Subscribers IMDb: 0 Followers / Subscribers
    • Darell
       Occupation: Singer

      Osvaldo Elías Castro Hernández, better known by the stage name Darell, is a Puerto Rican rapper and songwriter. Born in Puerto Rico, he moved to New York. He is signed to White Lion Records and Sony Music Latin.

      Darell Instagram: 4.4M Followers / Subscribers YouTube: 3.9M Followers / Subscribers TikTok: 1.9M Followers / Subscribers Facebook: 1.7M Followers / Subscribers

  • J

    • Jorge Rivera-Herrans
       Occupation: Tiktoker

      Jorge Rivera-Herrans (also known as Jay) is a Puerto Rican composer, lyricist, playwright, and actor best known for creating EPIC: The Musical.

      Raised in Dorado, Puerto Rico, he originally studied to become a doctor before pivoting to musical theater during his time at the University of Notre Dame. He first gained recognition for his semi-autobiographical musical Stupid Humans (later titled My Heart Says Go), which focuses on a student choosing a creative passion over a medical career.

      Key Work: EPIC

      Rivera-Herrans is the lead producer and voice of Odysseus in EPIC, a 40-song, sung-through musical adaptation of Homer’s Odyssey. The project is unique for its:

      Release Format: It was released as a series of nine "sagas" (concept albums) across social media and streaming platforms rather than a traditional stage production.

      Influences: He draws heavy inspiration from video games and anime, aiming for an "addictive sense of progression" and cinematic storytelling.

      Community Growth: He built a massive online following on TikTok and Discord, using these platforms to hold open digital auditions and share his creative process.

      By 2025, EPIC had amassed billions of streams and topped the Billboard Cast Albums charts multiple times, cementing Rivera-Herrans as a pioneer in digital-first musical theater.

      Jorge Rivera-Herrans TikTok: 2.2M Followers / Subscribers YouTube: 1.3M Followers / Subscribers Instagram: 928K Followers / Subscribers Fandom: 0 Followers / Subscribers
    • Joseline Hernandez
       Occupation: Television Personality

      Joseline Hernandez is a Puerto Rican television personality, rapper, and actress best known for her role on the VH1 reality series Love & Hip Hop: Atlanta. Often referred to as “The Puerto Rican Princess,” she gained fame for her bold personality, outspoken attitude, and dramatic presence on screen. In addition to her television career, she has released music in the hip-hop and Latin genres and starred in her own reality shows, including Joseline’s Cabaret. Known for her confidence and strong persona, she has become a prominent figure in reality television and pop culture.

      Joseline Hernandez Instagram: 4.9M Followers / Subscribers X: 1.3M Followers / Subscribers YouTube: 132K Followers / Subscribers Fandom: 0 Followers / Subscribers

  • L

    • Luis Miguel
       Occupation: Singer

      Luis Miguel Gallego Basteri is a Mexican singer and record producer. Born in Puerto Rico to an Italian mother and a Spanish father, he is often referred to as El Sol de México (The Sun of Mexico), derived from the nickname his mother gave him as a child: "Mi sol" (My sun). Luis Miguel has sung in multiple genres and styles, including pop songs, ballads, boleros, tangos, jazz, big band, and mariachi. Luis Miguel is also recognized as the only Latin singer of his generation not to cross over to the Anglo market during the "Latin Explosion" in the 1990s.

      Luis Miguel Instagram: 6.7M Followers / Subscribers Facebook: 5.2M Followers / Subscribers Wikipedia: 0 Followers / Subscribers Instagram: 0 Followers / Subscribers

  • O

    • Ozuna
       Occupation: Singer

      Ozuna (born Juan Carlos Ozuna Rosado) is a world-renowned Puerto Rican singer and songwriter, widely regarded as one of the most successful Latin artists of the modern era. He is a leading figure in the reggaeton and Latin trap genres, though his music frequently incorporates elements of salsa, bachata, and EDM.

      Key Highlights

      Early Life: Born in San Juan, Puerto Rico, in 1992, he began writing songs at age 12. He was largely raised by his grandmother and used music as an escape from a challenging upbringing.

      Musical Style: Known for his "sweet and nimble" voice, he is often referred to by the nickname "El Negrito de los Ojos Claros" (The Black Guy with Light Eyes). Unlike many of his peers in the urban genre, he is known for avoiding lyrics that explicitly objectify women, often citing respect for his wife and daughter.

      Commercial Success: His debut album, Odisea (2017), spent a record-breaking 46 weeks at number one on the Billboard Top Latin Albums chart. His follow-up, Aura (2018), was also a massive success, debuting in the top 10 of the Billboard 200.

      • Global Hits: He has gained international fame through massive collaborations, most notably:

      "Taki Taki" (with DJ Snake, Selena Gomez, and Cardi B)

      "Criminal" (with Natti Natasha)

      "Baila Baila Baila"

      "Te Boté" (Remix)

      Achievements: Ozuna holds multiple Guinness World Records, including the artist with the most videos to reach one billion views on YouTube. He has won several Latin Grammy Awards and was named one of Time magazine's 100 most influential people in the world in 2019.

      Ozuna YouTube: 38M Followers / Subscribers Instagram: 23.2M Followers / Subscribers TikTok: 13.6M Followers / Subscribers Facebook: 12M Followers / Subscribers

  • R

    • Rauw Alejandro
       Occupation: Singer

      Rauw Alejandro (real name Raúl Alejandro Ocasio Ruiz) is a Puerto Rican singer and songwriter born on January 10, 1993, in San Juan, Puerto Rico.

      He is a prominent figure in the Latin music scene, known for blending genres such as reggaeton, Latin R&B, urbano, Latin trap, rhythmic pop, and ballads. His sound is often described as innovative, pushing the boundaries of traditional Latin urban music. His music career began by releasing songs on SoundCloud in 2014, eventually leading to his breakthrough.

      He has earned several accolades, including two Latin Grammy Awards, and has been called "the greatest showman in Latin music" by Rolling Stone. His successful songs include the viral hit "Todo de Ti," which garnered over two billion streams. His albums include Afrodisíaco, Vice Versa, Saturno, and Cosa Nuestra.

      Rauw Alejandro Instagram: 21.4M Followers / Subscribers TikTok: 19.1M Followers / Subscribers YouTube: 15.2M Followers / Subscribers Facebook: 8.2M Followers / Subscribers
    • Ricky Martin
       Occupation: Singer

      Enrique Martín Morales, known professionally as Ricky Martin, is a Puerto Rican singer, songwriter and actor. He is known for his musical versatility, with his discography incorporating a wide variety of many elements, such as Latin pop, dance, reggaeton, salsa, and other genres. Born in San Juan, Martin began appearing in television commercials at age nine and began his musical career at twelve, as a member of Puerto Rican boy band Menudo. He began his solo career in 1991 while in Sony Music Mexico, gaining recognition in Latin America with the release of his first two studio albums, Ricky Martin (1991) and Me Amaras (1993), both of which were focused on ballads.

      Ricky Martin Instagram: 19M Followers / Subscribers X: 18.6M Followers / Subscribers Facebook: 12M Followers / Subscribers YouTube: 7.4M Followers / Subscribers
Home Influencers by country Influencers from Puerto Rico