Influencers by country
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United States (21)
Emily Mariko
Occupation: InfluencerEmily Mariko Ellis is a 33-year-old American social media influencer, content creator, and lifestyle vlogger based in the San Francisco Bay Area. Born on January 9, 1992, in Los Angeles, California, she rose to widespread fame in the summer of 2021 through her TikTok videos, particularly a simple ASMR-style recipe for microwaved salmon rice bowls topped with an ice cube, which amassed tens of millions of views and helped her gain over a million followers in days. Her content, known for its soothing, organized aesthetic and minimalistic appeal, often features quick, healthy Asian-inspired meals, meal prep routines, farmers market hauls, cleaning tips, exercise vlogs, and casual fashion—blending everyday simplicity with subtle luxury to inspire viewers toward balanced, attainable wellness.
Before her viral success, Mariko graduated from Columbia University in 2014 with a degree in neuroscience. She worked in marketing and product development at L'Oréal, then at Facebook, honing her social media skills while building an early YouTube channel started in 2012, which now has over 1.2 million subscribers for longer-form vlogs. Across platforms, she boasts more than 12.5 million TikTok followers, 1.9 million on Instagram, and engages audiences with her weekly newsletter, "Emily's Life Plan for the Week," sharing recipes, grocery lists, and personal recaps. In 2024, she launched an online shop under her name, expanding her brand into lifestyle products. Personally, she married her longtime partner, Matt Rickard, in July 2023 at the Terranea Resort in Rancho Palos Verdes, California, in a elegant ceremony that echoed scenes from the TV show The O.C. Her approachable, anti-diet-culture vibe continues to captivate, emphasizing joy in routine self-care and fresh, uncomplicated living.
TikTok: 12.3M Followers / Subscribers
Instagram: 2M Followers / Subscribers
YouTube: 1.5M Followers / Subscribers
Wikipedia: 0 Followers / Subscribers
Olivia Dunne
Occupation: InfluencerOlivia "Livvy" Dunne is an American social media personality, model, and former artistic gymnast. She first gained national attention as a collegiate athlete for the LSU Tigers women's gymnastics team, helping them secure their first-ever NCAA National Championship in 2024.
Dunne's fame exploded due to her large presence on TikTok and Instagram, where she amassed millions of followers by posting content that blends her gymnastics, fashion, and lifestyle. This massive social media following has made her the highest-earning female college athlete through Name, Image, and Likeness (NIL) endorsement deals, with partnerships including major brands like American Eagle and Vuori.
Since retiring from competitive gymnastics in 2025, she has pivoted her career to modeling, notably appearing as a Sports Illustrated Swimsuit cover model, and focusing on her entrepreneurial and content creation ventures. She also founded The Livvy Fund to assist other female LSU athletes with securing NIL sponsorships.
TikTok: 8M Followers / Subscribers
Instagram: 5.3M Followers / Subscribers
X: 195.6K Followers / Subscribers
Wikipedia: 0 Followers / Subscribers
Vidya Gopalan
Occupation: InfluencerVidya Gopalan is a U.S.-based content creator known for her fashion, lifestyle and family‑oriented social media presence.
She posts under the handle “@queencitytrends” and has built a following of several million on platforms like TikTok and Instagram.
Her content covers topics such as styling, day‑to‑day life, approachable cooking moments, and reflections on motherhood.
Originally from Arizona and of Indian heritage, she is based in Charlotte, North Carolina.
Her rise as a content creator highlights how everyday lifestyle‑focused accounts can scale to large audiences by combining authenticity (family life, home routines) with trendy topics (fashion, social media challenges).
If you like, I can check for more detailed background (education, brand partnerships, business ventures) on her.
TikTok: 4.3M Followers / Subscribers
Instagram: 527K Followers / Subscribers
Jerry Purpdrank
Occupation: InfluencerJerry Purpdrank is an American social media influencer, rapper, and actor who rose to fame on the now-defunct Vine app with his short comedic videos. He later built a massive following on Instagram, where he has over 3.2 million followers, sharing fitness transformation photos, hilarious skits, and lifestyle content. On TikTok, he boasts around 2.6 million fans, primarily through acting sketches and comedy that highlight his charismatic on-screen presence. As a musician, Purpdrank has released tracks like "No L's," "Living It," and "Forever," blending rap with his energetic style, and his work is available on platforms like Spotify and SoundCloud. He has also appeared in films and projects such as Get the Girl (2017), Bad Weather Films (2010), and the music video King Fantastic: Spooky Spooks and the Trouble with Capitalism (2014). Based in Los Angeles, he maintains an active online persona across YouTube, Facebook, and Twitter under handles like @purpdrank, with an estimated net worth of $2.5 million from social media, music, and acting gigs as of 2024.
Facebook: 5M Followers / Subscribers
Instagram: 3M Followers / Subscribers
TikTok: 2.6M Followers / Subscribers
YouTube: 284K Followers / Subscribers
Hannah Bronfman
Occupation: InfluencerHannah Bronfman is an American entrepreneur, wellness expert, social media influencer, and angel investor. She is recognized for founding the health and lifestyle brand HBFIT and for being an influential voice in the wellness, beauty, and fitness spaces. Originally gaining notoriety as a DJ in New York City, she has spun for numerous high-profile brand events. As an angel investor, she founded Pres10 Ventures and focuses on supporting BIPOC and female-founded companies, especially those in the wellness sector. Bronfman is also an author, releasing the book Do What Feels Good: Recipes, Remedies, and Routines to Treat Your Body Right. She has been public about her experiences with IVF and motherhood, which she uses her platform to share with her audience. She is married to Brendan Fallis, and they have two children.
Instagram: 1.3M Followers / Subscribers
TikTok: 137.5K Followers / Subscribers
Facebook: 42K Followers / Subscribers
YouTube: 24.4K Followers / Subscribers
Olandria Carthen
Occupation: ModelOlandria Carthen is an American television personality, model, and influencer, born on May 29, 1998.
She appeared on the seventh season of the reality show Love Island USA in 2025, where she finished in second place. She is also known by the nickname "Bama Barbie" and was a fan-favorite on the show.
Carthen graduated from Tuskegee University, an HBCU (Historically Black College and University), where she earned a degree in supply chain management. Prior to her television appearance, she worked as a sales professional in the elevator industry.
Since her time on Love Island USA, she has worked as a model and influencer, collaborating with various brands. She has also used her platform to highlight the importance of education and HBCUs.
Instagram: 2.2M Followers / Subscribers
Fandom: 0 Followers / Subscribers
IMDb: 0 Followers / Subscribers
Lala Baptiste
Occupation: InfluencerLala Baptiste is a lifestyle influencer, model, and content creator who is popular on platforms like Instagram and YouTube. She is known on Instagram as lalatheislandgal and has worked as a brand ambassador for Fashion Nova. She was born on May 16, 1999, which makes her 26 years old, and her birth sign is Taurus. She is from Georgia and currently resides in Los Angeles. She was born in Oak Park, Illinois. She began her career after being scouted by Wilhelmina Models when she graduated high school and later transitioned to full-time content creation. She describes herself as shy, creative, and passionate.
Instagram: 1.2M Followers / Subscribers
TikTok: 963.2K Followers / Subscribers
YouTube: 416K Followers / Subscribers
Twitch: 224K Followers / Subscribers
Brooke Ashley Hall
Occupation: InfluencerBrooke Ashley Hall is an American social media content creator and public figure. She is primarily known as a TikTok star, where she has a large following, and also creates content for Instagram and YouTube. Her content includes lip-sync videos, comedy videos, dancing clips, and vlogs.
She is also a beauty and lifestyle influencer, a partner with FashionNova, and a model. Brooke Ashley Hall is married to Marco Hall, a professional boxer and social media influencer, and together they run a collaborative YouTube channel called "The Beverly Halls." She lives in Las Vegas, Nevada, and has three sons: Braylon Hall (from a previous relationship, whom Marco is stepfather to), Mar'Cannon Hall, and Caedon Hall.
TikTok: 14.9M Followers / Subscribers
YouTube: 11.3M Followers / Subscribers
Instagram: 1.3M Followers / Subscribers
Snapchat: 5.4K Followers / Subscribers
With Love Leena
Occupation: InfluencerLeena Asad (now Leena Snoubar) is a fashion and lifestyle influencer. She is known for her modest fashion, particularly her style as a hijabi, and content related to motherhood, family life, home decor, and beauty. Leena initially started her platform to share her journey of wearing the hijab and dressing stylishly while maintaining modesty. Her content is primarily shared across her blog, YouTube channel, and various social media platforms. She has collaborated with major brands and also owns her own clothing line.
Instagram: 1.5M Followers / Subscribers
YouTube: 1M Followers / Subscribers
TikTok: 544.6K Followers / Subscribers
Eva Gutowski
Occupation: YoutuberEva Marisol Gutowski, also known as MyLifeasEva, is an American YouTube influencer and actress with 11.1 million subscribers on YouTube. She graduated from Brea Olinda High School in Brea, California. She also attended California State University at Fullerton. She was ranked #4 in Variety's Famechangers Digital Star Ranking list. People termed her YouTube's fastest growing star. She has also been included in Billboard's Social Media Stars list. In mid 2016, she played herself but was titled as "The Journalist" in the first season of Escape the Night in a main role and returned briefly in the second season's pilot episode. She is the author of a lifestyle and advice book titled My Life as Eva: The Struggle is Real where she reveals her past issues with mental health. She also starred in a YouTube Red web series called Me and My Grandma that premiered on Gutowski's YouTube channel on March 22, 2017. Since Eva's YouTube and acting career, she began producing electronic music. Her music "takes on provoking, dark and nostalgic moods".
YouTube: 11M Followers / Subscribers
Instagram: 8.3M Followers / Subscribers
TikTok: 7M Followers / Subscribers
X: 4.2M Followers / Subscribers
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United Kingdom (7)
KSI
Occupation: InfluencerKSI is the professional name of Olajide Olayinka Williams "JJ" Olatunji Jr., an English influencer, musician, and professional boxer.
He initially gained fame on YouTube by uploading commentary videos of the FIFA video game series and is a co-founding member of the popular YouTube group The Sidemen.
Beyond his online career, KSI is a successful hip-hop artist with several charting singles and albums in the UK. He has also entered the world of white-collar and professional boxing, engaging in high-profile bouts, notably against fellow YouTuber Logan Paul.
Furthermore, he is a significant entrepreneur, being the co-owner of the popular beverage brand Prime Hydration. "KSI" is an acronym for Knowledge Strength Integrity.
YouTube: 16.8M Followers / Subscribers
Instagram: 12.8M Followers / Subscribers
TikTok: 12.2M Followers / Subscribers
X: 8.6M Followers / Subscribers
Niko Omilana
Occupation: YoutuberNiko Omilana, full name Nikolas Daniel Adegbajumo Omilana, is a British YouTuber and influencer known for posting prank videos on his channel.
He is also a founding member of the YouTube collective group Beta Squad and has been involved in several charity football matches like Soccer Aid.
Omilana has also gained attention for running as an independent political candidate in elections, including the 2021 London mayoral election and the 2024 UK general election, though he was unsuccessful in both attempts. He is associated with the NDL Movement (Niko Defence League).
YouTube: 8.2M Followers / Subscribers
Instagram: 3M Followers / Subscribers
TikTok: 2.7M Followers / Subscribers
Fandom: 0 Followers / Subscribers
Ethan Payne
Occupation: YoutuberEthan Leigh Payn, better known as Behzinga, is an English YouTuber, streamer, and influencer. He produces videos on gaming, football, comedy, and fitness and is a co-founder and member of the British YouTube group Sidemen. In 2019, Payne was listed as the 31st most influential online creator in the United Kingdom by The Sunday Times. As of September 2021, his main YouTube channel had over 4 million subscribers and 500 million video views. He is the co-owner of XIX Vodka, Sidemen Clothing, restaurant chain Sides, and cereal brand Best Breakfasts.
YouTube: 4.9M Followers / Subscribers
Instagram: 4.1M Followers / Subscribers
X: 2.7M Followers / Subscribers
TikTok: 2.1M Followers / Subscribers
Saffron Barker
Occupation: YoutuberSaffron Barker is an English social media influencer, YouTuber, and podcast host born on July 24, 2000, in Brighton, East Sussex. She rose to prominence through her YouTube channels, where she shares lifestyle vlogs, challenges, and beauty content, amassing over 2 million subscribers on her main channel and nearly 3 million across her two channels. In 2019, she gained mainstream attention as the first female social media star to compete on the BBC's Strictly Come Dancing, partnering with professional dancer AJ Pritchard and reaching the quarterfinals. Barker has also appeared on shows like Celebrity Hunted, The Celebrity Circle (where she was a runner-up), and Sidemen, and represented the UK at the 2017 Kids' Choice Awards. Named The Sunday Times' top female influencer in 2019, she has launched fashion collaborations with brands like Primark and In The Style, focusing on loungewear and homeware. Since 2020, she has co-hosted the podcast "Mum Made Me Do It" with her mother, Wendy, discussing topics like relationships, body confidence, and family life. Currently in a relationship with Scottish model Josh Miln, Barker relocated to Dubai in June 2025 while maintaining strong ties to the UK.
TikTok: 2.2M Followers / Subscribers
YouTube: 2.2M Followers / Subscribers
Instagram: 1.7M Followers / Subscribers
X: 512.7K Followers / Subscribers
Calfreezy
Occupation: InfluencerCalfreezy, whose real name is Callum Leighton Airey, is a British YouTuber, podcast host, and entrepreneur.
He first gained popularity on YouTube starting in 2010 by posting gaming content, initially Call of Duty and then primarily FIFA. His channel evolved to feature a variety of content, including lifestyle vlogging, challenges, and comedy videos, building a loyal audience of over 4 million subscribers.
He is widely known as the co-host of "The Fellas" podcast alongside fellow creator TheBurntChip, and he is the CEO of The Fellas Studios, a quickly growing UK podcast network. He is also a prominent figure in the wider UK YouTube community, often collaborating with other big creators, including members of the Sidemen group. In recent years, his work has expanded into entrepreneurship and public speaking, discussing digital content creation and business.
YouTube: 4.5M Followers / Subscribers
Instagram: 1.6M Followers / Subscribers
TikTok: 1.1M Followers / Subscribers
Instagram: 0 Followers / Subscribers
TBJZL
Occupation: YoutuberTBJZL, whose real name is Tobi Brown, is a popular British YouTuber, content creator, and social media personality.
He is best known as one of the seven members of the Sidemen, a hugely successful British YouTube group that creates a variety of content including challenges, vlogs, and gaming videos. Within the group, Tobi is often seen as one of the calmer and more level-headed members.
Individually, TBJZL's content often includes FIFA (football/soccer) gaming videos, reaction videos, vlogs, and football challenges. He has a distinct style characterized by his energetic reactions, positive attitude, and genuine personality.
He is also an active member of the wider online football community.
YouTube: 5.1M Followers / Subscribers
Instagram: 3.9M Followers / Subscribers
TikTok: 1.6M Followers / Subscribers
Snapchat: 434K Followers / Subscribers
Vikkstar123
Occupation: YoutuberVikkstar123 is a popular British YouTuber and internet personality whose real name is Vikram Singh Barn. He is best known as a key member of the YouTube group the Sidemen, who create challenges, vlogs, and gaming content.
On his own channel, Vikkstar123, he primarily uploads gaming videos, focusing on games like Minecraft, Grand Theft Auto V, Call of Duty, and Fortnite. He is a respected and talented gamer, often showcasing high-level gameplay.
Beyond gaming, he is recognized for his business ventures, his involvement with the Sidemen's various projects, and his generally calm and engaging personality within the online community. He is one of the longest-standing and most successful figures in the British gaming and commentary scene on YouTube.
YouTube: 7.6M Followers / Subscribers
Wikipedia: 0 Followers / Subscribers
Fandom: 0 Followers / Subscribers
IMDb: 0 Followers / Subscribers
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Australia (3)
Lauren Bullen
Occupation: InfluencerLauren Bullen, widely known by her Instagram handle Gypsea_Lust, is an Australian travel and fashion influencer and content creator. She rose to prominence on Instagram by sharing highly stylized and aesthetically pleasing photos of herself in exotic destinations around the world.
A self-taught photographer, Bullen has built a substantial following and monetized her global travels through brand collaborations, photography presets, and the co-founding of a content creation app. She and her former long-time partner, Jack Morris (@doyoutravel), were one of the internet's most recognizable travel couples, known for their elaborate and often coordinated photos. Her career also gained widespread media attention in 2016 due to an unusual incident involving a separate Instagram user who was meticulously recreating her photos and poses in the exact same locations.
Instagram: 1.9M Followers / Subscribers
YouTube: 32.7K Followers / Subscribers
Facebook: 32K Followers / Subscribers
X: 12.8K Followers / Subscribers
Caleb Finn
Occupation: InfluencerCaleb Finn is an Australian entertainer and social media influencer. He is known for his content on several social media platforms, including TikTok, Instagram, and YouTube. His content often features avant-garde themes, dress-ups, and short horror stories. He has a partner named Soup (known on social media as xlilsoup), and they have a young son and a newborn daughter. He and his partner also host a podcast called Internet Parents. He was named the second most influential Australian on social media in 2022. He previously worked in education before transitioning to full-time social media work.
TikTok: 15.4M Followers / Subscribers
Wikipedia: 0 Followers / Subscribers
IMDb: 0 Followers / Subscribers
Sammy Robinson
Occupation: InfluencerSammy Robinson is an Australian beauty and fashion influencer, YouTuber, and entrepreneur born on September 6, 1998, in Melbourne. Known for her vibrant personality, long blonde hair, and striking resemblance to model Gigi Hadid, she rose to prominence through her self-titled YouTube channel, launched in 2013, where she shares makeup tutorials, vlogs, fashion hauls, and lifestyle content. With over 1.5 million subscribers, her videos often garner millions of views, particularly tutorials like recreating celebrity looks such as Gigi Hadid's VMAs makeup.
Beyond content creation, Sammy founded the activewear brand One Mile The Label in 2020, which focuses on stylish, functional clothing for women and has expanded into a successful e-commerce line. She boasts a massive social media following—over 1.7 million on Instagram (@sammmyrobinson) and hundreds of thousands on TikTok and other platforms—where she promotes body positivity, mental health awareness, and collaborations with brands like Sephora, Maybelline, and Fashion Nova. In her personal life, she has been open about her experiences with anxiety and has dated fellow influencer Joel Adams since 2019. Sammy's approachable, empowering style has made her one of Australia's top digital creators.
YouTube: 679K Followers / Subscribers
Instagram: 606K Followers / Subscribers
TikTok: 319.5K Followers / Subscribers
X: 32 Followers / Subscribers
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Italy (1)
Chiara Ferragni
Occupation: InfluencerChiara Ferragni is an Italian digital entrepreneur, fashion blogger, and influencer. She first rose to global prominence in 2009 with her fashion and lifestyle blog, The Blonde Salad, which quickly evolved into a successful business. She is widely credited as a pioneer in the fashion influencer space, using her personal style and life to build a massive following, particularly on Instagram. Ferragni is the founder and CEO of the Chiara Ferragni Brand, which features clothing, accessories, and her signature eye-logo footwear. Her career success and business model have been the subject of a Harvard Business School case study. She has also served on the board of directors for the Tod's Group. Additionally, she and her ex-husband, Italian rapper Fedez, starred in the Amazon Prime Video docu-series The Ferragnez, which chronicled their family life in Milan. However, she has also been involved in recent legal and public controversies in Italy, notably the "Pandorogate" fraud scandal regarding a claimed charitable collaboration, which resulted in a fine from the Italian Competition Authority and criminal charges.
Instagram: 28.2M Followers / Subscribers
TikTok: 6.5M Followers / Subscribers
YouTube: 158K Followers / Subscribers
Wikipedia: 0 Followers / Subscribers
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Germany (1)
Nara Smith
Occupation: ModelNara Smith is a South African-German model and digital creator who is known for her viral short cooking videos on social media platforms like TikTok and Instagram.
She was born Nara Aziza Pellmann on September 27, 2001, in South Africa, but grew up primarily in Frankfurt, Germany. She began her career as a model at age 14 and is signed with IMG Models.
Her content, which often features her preparing elaborate, homemade meals from scratch while wearing fashionable clothing, has garnered a large following. Her videos often feature soft-spoken narration.
Nara Smith is married to fellow model Lucky Blue Smith, and they have four children together. The family has also appeared in advertising campaigns. She has been open about her struggles with conditions like eczema and lupus, attributing an improvement in her eczema to her lifestyle change of making most of her food from scratch. While her content has been associated with the "tradwife" aesthetic by some of her audience, she has stated that she does not consider herself a "hardcore Mormon," despite her and her husband's religious affiliation.
TikTok: 12.2M Followers / Subscribers
Instagram: 4.8M Followers / Subscribers
Instagram: 0 Followers / Subscribers
TikTok: 0 Followers / Subscribers