Influencers from United Kingdom

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  • C

    • Calfreezy
       Occupation: Influencer

      Calfreezy, whose real name is Callum Leighton Airey, is a British YouTuber, podcast host, and entrepreneur.

      He first gained popularity on YouTube starting in 2010 by posting gaming content, initially Call of Duty and then primarily FIFA. His channel evolved to feature a variety of content, including lifestyle vlogging, challenges, and comedy videos, building a loyal audience of over 4 million subscribers.

      He is widely known as the co-host of "The Fellas" podcast alongside fellow creator TheBurntChip, and he is the CEO of The Fellas Studios, a quickly growing UK podcast network. He is also a prominent figure in the wider UK YouTube community, often collaborating with other big creators, including members of the Sidemen group. In recent years, his work has expanded into entrepreneurship and public speaking, discussing digital content creation and business.

      Calfreezy YouTube: 4.5M Followers / Subscribers Instagram: 1.6M Followers / Subscribers TikTok: 1.1M Followers / Subscribers Instagram: 0 Followers / Subscribers

  • E

    • Ethan Payne
       Occupation: Youtuber

      Ethan Leigh Payn, better known as Behzinga, is an English YouTuber, streamer, and influencer. He produces videos on gaming, football, comedy, and fitness and is a co-founder and member of the British YouTube group Sidemen. In 2019, Payne was listed as the 31st most influential online creator in the United Kingdom by The Sunday Times. As of September 2021, his main YouTube channel had over 4 million subscribers and 500 million video views. He is the co-owner of XIX Vodka, Sidemen Clothing, restaurant chain Sides, and cereal brand Best Breakfasts.

      Ethan Payne YouTube: 4.9M Followers / Subscribers Instagram: 4.1M Followers / Subscribers X: 2.7M Followers / Subscribers TikTok: 2.1M Followers / Subscribers

  • K

    • KSI
       Occupation: Influencer

      KSI is the professional name of Olajide Olayinka Williams "JJ" Olatunji Jr., an English influencer, musician, and professional boxer.

      He initially gained fame on YouTube by uploading commentary videos of the FIFA video game series and is a co-founding member of the popular YouTube group The Sidemen.

      Beyond his online career, KSI is a successful hip-hop artist with several charting singles and albums in the UK. He has also entered the world of white-collar and professional boxing, engaging in high-profile bouts, notably against fellow YouTuber Logan Paul.

      Furthermore, he is a significant entrepreneur, being the co-owner of the popular beverage brand Prime Hydration. "KSI" is an acronym for Knowledge Strength Integrity.

      KSI YouTube: 16.8M Followers / Subscribers Instagram: 12.8M Followers / Subscribers TikTok: 12.2M Followers / Subscribers X: 8.6M Followers / Subscribers

  • N

    • Niko Omilana
       Occupation: Youtuber

      Niko Omilana, full name Nikolas Daniel Adegbajumo Omilana, is a British YouTuber and influencer known for posting prank videos on his channel.

      He is also a founding member of the YouTube collective group Beta Squad and has been involved in several charity football matches like Soccer Aid.

      Omilana has also gained attention for running as an independent political candidate in elections, including the 2021 London mayoral election and the 2024 UK general election, though he was unsuccessful in both attempts. He is associated with the NDL Movement (Niko Defence League).

      Niko Omilana YouTube: 8.2M Followers / Subscribers Instagram: 3M Followers / Subscribers TikTok: 2.7M Followers / Subscribers Fandom: 0 Followers / Subscribers

  • S

    • Saffron Barker
       Occupation: Youtuber

      Saffron Barker is an English social media influencer, YouTuber, and podcast host born on July 24, 2000, in Brighton, East Sussex. She rose to prominence through her YouTube channels, where she shares lifestyle vlogs, challenges, and beauty content, amassing over 2 million subscribers on her main channel and nearly 3 million across her two channels. In 2019, she gained mainstream attention as the first female social media star to compete on the BBC's Strictly Come Dancing, partnering with professional dancer AJ Pritchard and reaching the quarterfinals. Barker has also appeared on shows like Celebrity Hunted, The Celebrity Circle (where she was a runner-up), and Sidemen, and represented the UK at the 2017 Kids' Choice Awards. Named The Sunday Times' top female influencer in 2019, she has launched fashion collaborations with brands like Primark and In The Style, focusing on loungewear and homeware. Since 2020, she has co-hosted the podcast "Mum Made Me Do It" with her mother, Wendy, discussing topics like relationships, body confidence, and family life. Currently in a relationship with Scottish model Josh Miln, Barker relocated to Dubai in June 2025 while maintaining strong ties to the UK.

      Saffron Barker TikTok: 2.2M Followers / Subscribers YouTube: 2.2M Followers / Subscribers Instagram: 1.7M Followers / Subscribers X: 512.7K Followers / Subscribers

  • T

    • TBJZL
       Occupation: Youtuber

      TBJZL, whose real name is Tobi Brown, is a popular British YouTuber, content creator, and social media personality.

      He is best known as one of the seven members of the Sidemen, a hugely successful British YouTube group that creates a variety of content including challenges, vlogs, and gaming videos. Within the group, Tobi is often seen as one of the calmer and more level-headed members.

      Individually, TBJZL's content often includes FIFA (football/soccer) gaming videos, reaction videos, vlogs, and football challenges. He has a distinct style characterized by his energetic reactions, positive attitude, and genuine personality.

      He is also an active member of the wider online football community.

      TBJZL YouTube: 5.1M Followers / Subscribers Instagram: 3.9M Followers / Subscribers TikTok: 1.6M Followers / Subscribers Snapchat: 434K Followers / Subscribers

  • V

    • Vikkstar123
       Occupation: Youtuber

      Vikkstar123 is a popular British YouTuber and internet personality whose real name is Vikram Singh Barn. He is best known as a key member of the YouTube group the Sidemen, who create challenges, vlogs, and gaming content.

      On his own channel, Vikkstar123, he primarily uploads gaming videos, focusing on games like Minecraft, Grand Theft Auto V, Call of Duty, and Fortnite. He is a respected and talented gamer, often showcasing high-level gameplay.

      Beyond gaming, he is recognized for his business ventures, his involvement with the Sidemen's various projects, and his generally calm and engaging personality within the online community. He is one of the longest-standing and most successful figures in the British gaming and commentary scene on YouTube.

      Vikkstar123 YouTube: 7.6M Followers / Subscribers Wikipedia: 0 Followers / Subscribers Fandom: 0 Followers / Subscribers IMDb: 0 Followers / Subscribers
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