LaurDIY - Youtuber
Age: 32
Country: Canada Occupations:
Youtuber
Lauren Riihimaki, better known as LaurDIY, is a Canadian YouTube personality and entrepreneur who rose to fame as a premier "Do-It-Yourself" creator.
She started her channel in 2011, primarily focusing on fashion, home decor, and lifestyle hacks. Over the years, she built a massive digital empire by making crafting feel accessible, colorful, and trendy.
Key Highlights
The DIY Queen: She is widely credited with helping define the DIY genre on YouTube during the 2010s.
Business Ventures: Beyond YouTube, she has launched successful product lines, including craft kits, jewelry, and apparel.
Podcasting: She currently hosts the popular podcast Wild 'Til 9 with her husband, Jeremy Lewis, where they discuss relationships, life updates, and pop culture.
TV Hosting: She took her crafting expertise to the mainstream as the host and executive producer of the HBO Max competition series, Craftopia.
Today, while her content has shifted more toward lifestyle and vlogging, she remains a staple figure in the creator economy known for her bubbly personality and "kawaii" aesthetic.