Influencers from Brazil

  • A

    • Adriana Lima
       Occupation: Supermodel

      Adriana Lima is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford Models' "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.

      Adriana Lima Instagram: 20.2M Followers / Subscribers Facebook: 5.9M Followers / Subscribers X: 2.3M Followers / Subscribers Wikipedia: 0 Followers / Subscribers
    • Anitta
       Occupation: Singer

      Anitta (born Larissa de Macedo Machado) is a Brazilian powerhouse who has transitioned from a local "baile funk" sensation to a global pop icon. Often called the "Queen of Brazilian Pop," she is widely credited with bringing the sounds of the Rio de Janeiro favelas—specifically funk carioca—to the international mainstream.

      🎤 Career Highlights & Style

      Musical Versatility: Her sound is a trilingual blend (Portuguese, Spanish, and English) of pop, reggaeton, and funk carioca.

      Global Breakthrough: In 2022, her hit single "Envolver" made her the first solo Latin artist and the first Brazilian to reach #1 on Spotify’s Global Top 200 chart.

      Strategic Collaborations: She has worked with a massive range of global stars, including Madonna, Cardi B, J Balvin, Snoop Dogg, and The Weeknd.

      Business Savvy: Known for her sharp marketing instincts, she managed her own career for years and even served on the board of directors for the fintech giant Nubank.

      🏆 Key Achievements

      History-Maker: The first Brazilian artist to win an MTV Video Music Award (VMAs) and an American Music Award (AMAs).

      Grammy Recognition: Nominated for Best New Artist at the 2023 Grammys and Best Latin Pop Album for Funk Generation in 2024.

      Cultural Impact: Beyond music, she is an outspoken advocate for LGBTQ+ rights and environmental protection in the Amazon, and she recently branched into acting with a role in the Netflix series Élite.

      Anitta Instagram: 62.9M Followers / Subscribers TikTok: 24.4M Followers / Subscribers YouTube: 18.2M Followers / Subscribers Facebook: 16M Followers / Subscribers

  • B

    • Benji Krol
       Occupation: Tiktoker

      Benji Krol is a TikToker and a content creator on YouTube. He was born as Benjamin Aleksander Krol on December 14, 2000, in Rio de Janeiro, State of Rio de Janeiro, Brazil. His YouTube channel, @BenjiKrol, has 4.3 million subscribers.

      Benji Krol TikTok: 35.2M Followers / Subscribers YouTube: 4.3M Followers / Subscribers Instagram: 2.2M Followers / Subscribers X: 928.3K Followers / Subscribers

  • C

    • Camilla Araujo
       Occupation: Model

      Camilla Araujo is an American-Brazilian model, internet personality, and social media personality, born on May 1, 2002. She is known for her work as an OnlyFans model. She has appeared in the movie Oração do Amor Selvagem. She is highly active on social media platforms like Instagram and has a presence on YouTube and TikTok.

      Camilla Araujo TikTok: 9.7M Followers / Subscribers Instagram: 5.5M Followers / Subscribers Snapchat: 3M Followers / Subscribers

  • F

    • Felipe Neto
       Occupation: Youtuber

      Felipe Neto Rodrigues Vieira is a highly influential Brazilian YouTuber, businessman, actor, comedian, writer, and philanthropist.

      💻 YouTube Career and Influence

      Neto is one of the most prominent figures on YouTube in Brazil, with tens of millions of subscribers and billions of accumulated views. He became the first Brazilian YouTuber to reach one million subscribers in 2012. While his content initially focused on comedic celebrity commentary and vlogging, his videos now generally focus on general entertainment. He is the older brother of fellow YouTuber Luccas Neto.

      🚀 Entrepreneurship and Activism

      Business: He founded Paramaker, a YouTube network business that aimed to professionalize the online video market in Brazil, which he later sold in 2015 to focus on his channel. He also co-founded Play9, a digital intelligence hub.

      Activism: Neto has increasingly used his platform to engage with social and political causes, becoming a prominent voice in favor of democracy in Brazil. He founded the VERO Institute, an organization focused on digital education and combating fake news. He was included on Time magazine's list of the 100 most influential people in the world in 2020 for his work.

      Felipe Neto: Communicator and Digital Influencer - United Nations Sustainable Development discusses his transition from entertainment to social and political advocacy.

      Felipe Neto YouTube: 47.6M Followers / Subscribers TikTok: 17.7M Followers / Subscribers Instagram: 17.3M Followers / Subscribers X: 16M Followers / Subscribers
    • Flávia Charallo
       Occupation: Model

      Flávia Charallo is a prominent Brazilian commercial model and digital media influencer. Born on January 28, 1998, in Guaxupé, Minas Gerais, she eventually moved to São Paulo to pursue a career in the arts, where she studied theater and modeling.

      ### Professional Background

      * Modeling: She is signed with Mega Model Brasil and has established herself as a successful commercial model, even walking catwalks in major fashion hubs like New York.

      * Content Creation: Flávia is a major social media personality with a following of over 7 million on TikTok and 3.4 million on Instagram. Her content primarily focuses on:

      * Beauty & Fitness: She frequently shares skincare routines, makeup tutorials, and fitness tips.

      * Lifestyle & Travel: She documents her adventures around the world, often featuring destinations like Los Angeles and New York.

      * Entertainment: Her platforms include dance videos, lip-syncs, and humorous content.

      * Entrepreneurship: She has worked on developing her own self-care brand, reflecting her interest in solving skincare issues rather than just covering them with makeup.

      ### Personal Life

      * Relationships: She is well-known for her long-term relationship with fellow influencer and model Alex Mapeli. The couple often collaborates on content and has been engaged, building a large shared audience through their joint adventures and "couple-themed" videos.

      * Early Life: Before her rise to fame, she has shared that she was a shy girl who faced bullying during her school years, which motivated her to move to São Paulo and pursue her dreams in communication and journalism.

      Flávia Charallo TikTok: 7.6M Followers / Subscribers Instagram: 3.4M Followers / Subscribers YouTube: 1.6M Followers / Subscribers Facebook: 141K Followers / Subscribers
    • Francisco Lachowski
       Occupation: Supermodel

      Francisco Lachowski is a Brazilian male model known for his striking facial features and successful career in the fashion industry.

      He has been a prominent figure in modeling since the late 2000s after winning a competition in Brazil. He is recognized for his piercing eyes (often described as blue or green), defined jawline, and full lips. Lachowski's look is versatile, allowing him to model for a wide range of brands and styles, from high fashion to commercial campaigns.

      He has walked the runways and appeared in campaigns for major fashion houses like Dior Homme, Gucci, Dolce & Gabbana, Roberto Cavalli, and Versace. His career spans over a decade, making him one of the most recognizable and enduring male models of his generation.

      Francisco Lachowski Instagram: 3.5M Followers / Subscribers TikTok: 1.3M Followers / Subscribers Wikipedia: 0 Followers / Subscribers IMDb: 0 Followers / Subscribers

  • G

    • Giana Mello
       Occupation: Tiktoker

      Giana Mello is a Brazilian pop artist, singer-songwriter, and digital creator born on April 19, 2001. She rose to prominence as a social media personality, particularly on TikTok, where she initially gained fame for lip-sync videos before transitioning into a professional music career.

      Music & Style

      Genre: Her music primarily blends Pop, Mainstream Pop, and Brazilian Funk, often incorporating urban and international influences.

      Themes: Her compositions frequently explore themes of femininity, self-worth, and resilience, delivered with what critics describe as a strong, soulful vocal power.

      Notable Tracks: Some of her popular releases include "Me Pede," "IMAGINA," "Vermelho Neon," and "Favorita."

      Digital Presence

      Giana is recognized as a top-tier digital creator in Brazil, with a massive following across multiple platforms:

      TikTok: Over 6 million followers, where she remains highly active with dance challenges and music-focused content.

      YouTube: Her channel features official music videos, including the hit "Me Pede," which has amassed millions of views.

      Instagram: She uses the platform to share high-energy visuals and lifestyle moments that complement her artistic identity.

      She comes from a family of musicians and began her regular social media presence around 2014, eventually evolving into one of Brazil's influential rising stars in the pop scene.

      Giana Mello TikTok: 6.2M Followers / Subscribers Instagram: 1.1M Followers / Subscribers YouTube: 246K Followers / Subscribers Facebook: 5.7K Followers / Subscribers
    • Gisele Bündchen
       Occupation: Supermodel

      Gisele Bündchen is a Brazilian supermodel, actress, and businesswoman born on July 20, 1980, in Horizontina, Rio Grande do Sul, Brazil. She rose to fame in the late 1990s as one of the original Victoria's Secret Angels and became known for pioneering the "horse walk" on runways. Standing at 5 feet 11 inches tall with measurements around 35-23-35, she has blonde hair, blue eyes, and a fit, athletic build from years of practicing yoga, surfing, and volleyball. She has appeared on over 1,200 magazine covers, including Vogue, and was the highest-paid model in the world for over a decade according to Forbes. Beyond modeling, she has acted in films like "The Devil Wears Prada" and "Taxi," launched eco-friendly skincare line Sejaa, and authored the bestseller "Lessons: My Path to a Meaningful Life." She is an environmental activist, UNEP Goodwill Ambassador, and promotes sustainable fashion. She was married to NFL quarterback Tom Brady from 2009 to 2022, with whom she has two children, and also has a stepson from his previous relationship. She speaks Portuguese, English, Italian, Spanish, and some French, and comes from a family of six sisters with German-Brazilian heritage.

      Gisele Bündchen Instagram: 22.9M Followers / Subscribers Facebook: 6M Followers / Subscribers TikTok: 1.8M Followers / Subscribers Wikipedia: 0 Followers / Subscribers

  • I

    • Igor Ten
       Occupation: Tattoo Artist

      Igor Ten is a professional tattoo artist and painter who is originally from Brazil. He grew up in Brazil, with his mother being Brazilian and his late father having been born in Taiwan before moving to Brazil. He is known for his work, with particular expertise in black and gray and realism designs, and has a significant social media following showcasing his art. He has also been involved in a project called The Reviver Project, which offers breast reconstruction tattoos for breast cancer survivors. In his personal life, he is married to content creator Catherine Paiz. The couple met in Brazil and were married in September 2025.

      Igor Ten Instagram: 144K Followers / Subscribers

  • K

    • Kaká
       Occupation: Former Footballer

      Ricardo Izecson dos Santos Leite, commonly known as Kaká, is a Brazilian former professional footballer who played as an attacking midfielder. He is considered one of the greatest players of his generation, known for his explosive pace, elegant dribbling, passing ability, and goalscoring from midfield.

      Kaká's club career was highlighted by his time at AC Milan (2003–2009), where he won the Serie A title and the UEFA Champions League. His exceptional performance in 2007 earned him the prestigious Ballon d'Or and the FIFA World Player of the Year awards. He also played for Real Madrid and Orlando City in Major League Soccer before retiring in 2017.

      Internationally, he represented the Brazil national team, winning the 2002 FIFA World Cup and the FIFA Confederations Cup twice (2005 and 2009). He is one of the few players to have won the World Cup, the UEFA Champions League, and the Ballon d'Or. He is also known for his devout Christian faith and humanitarian work as an Ambassador for the UN World Food Programme.

      Kaká Instagram: 25.9M Followers / Subscribers YouTube: 54.4K Followers / Subscribers IMDb: 0 Followers / Subscribers

  • N

    • Neymar
       Occupation: Football Player

      Neymar da Silva Santos Júnior, simply known as Neymar or Neymar Júnior (shortened to Neymar Jr), is a Brazilian professional footballer who plays as an attacking midfielder for Campeonato Brasileiro Série A club Santos, which he captains, and the Brazil national team. Known for his dribbling, technical ability, playmaking, and finishing, he is widely regarded as one of the greatest players of all time. He is one of only five players to have scored 100 goals with three different clubs,[a] both the all-time Brazilian top goalscorer (43) and assist provider (33) in the UEFA Champions League, ranks second for the all-time South American men's top goalscorers in international football (79), and is the all-time top assist provider in international football (59). He has scored over 400 senior career goals and registered over 250 senior career assists for club and country.

      Neymar Instagram: 231M Followers / Subscribers Facebook: 91M Followers / Subscribers X: 62.4M Followers / Subscribers YouTube: 5.4M Followers / Subscribers

  • R

    • Roberto Carlos
       Occupation: Former Footballer

      Roberto Carlos is a former professional Brazilian footballer widely regarded as one of the greatest left-backs in the history of the game.

      ⚽ Key Characteristics and Style

      Position: He primarily played as a left-back but was known for his incredibly offensive-minded style, effectively acting as a wing-back or even a winger for much of his career.

      Physicality: Despite being relatively short (about 5 ft 6 in or 1.68 m), he was known for his prodigious speed, stamina, and powerful physique, particularly his famously strong thighs which contributed to his explosive pace and shot power.

      "The Bullet Man": He earned the nickname El Hombre Bala ("The Bullet Man") for his thunderous, powerful free-kicks and shots, which were often measured at over 105 mph (169 km/h). His unforgettable, bending, "impossible" free-kick goal against France in 1997 remains an iconic moment in football history.

      🏆 Career Highlights

      Real Madrid: Carlos spent the most successful and longest part of his club career (1996–2007) at Real Madrid, where he was a key member of the famous "Galácticos" era. He won numerous titles, including four La Liga titles and three UEFA Champions League trophies.

      Brazil National Team: He was a mainstay for the Brazil national team (Seleção), earning 125 caps and representing them in three World Cups, including the victorious 2002 tournament.

      Individual Recognition: His performances earned him numerous individual accolades, including being the runner-up for the FIFA World Player of the Year in 1997 and for the Ballon d'Or in 2002.

      After retiring as a player, he moved into coaching and has taken on various administrative and ambassadorial roles in football.

      Roberto Carlos Instagram: 9.9M Followers / Subscribers Facebook: 6.6M Followers / Subscribers Wikipedia: 0 Followers / Subscribers IMDb: 0 Followers / Subscribers
    • Rodrygo
       Occupation: Football Player

      Rodrygo Silva de Goes, commonly known as Rodrygo, is a Brazilian professional footballer who primarily plays as a winger for La Liga club Real Madrid and the Brazil national team.

      Born in 2001, he began his professional career with Santos in Brazil before making a €45 million transfer to Real Madrid in 2019. Since then, he has established himself as a prominent member of the squad, contributing to multiple major title wins, including two UEFA Champions League trophies.

      Rodrygo is highly regarded for his pace, technical skill, and direct style of attacking play. He is an excellent dribbler with a low center of gravity, which allows him to change direction quickly and beat defenders in one-on-one situations. He is also a versatile player who can be deployed across the front line, including on the right or left wing, and as a second striker or central forward.

      Rodrygo Instagram: 22.5M Followers / Subscribers Facebook: 11M Followers / Subscribers YouTube: 121K Followers / Subscribers Wikipedia: 0 Followers / Subscribers
    • Ronaldinho
       Occupation: Foormer footbaler

      Ronaldo de Assis Moreira or simply Ronaldinho, is a Brazilian former professional footballer who played as an attacking midfielder or left winger. Widely regarded as one of the greatest players of all time, he won two FIFA World Player of the Year awards and a Ballon d'Or. He is the only player ever to have won a World Cup, a Copa América, a Confederations Cup, a Champions League, a Copa Libertadores and a Ballon d'Or. A global icon of the sport, Ronaldinho was renowned for his dribbling abilities, free-kick accuracy, his use of tricks, feints, no-look passes, and overhead kicks, as well as his ability to score and create goals. During his career he was one of the most valuable footballers in the world. He is also known by the nickname "O Bruxo" ('The Wizard').

      Ronaldinho Instagram: 77.8M Followers / Subscribers Wikipedia: 0 Followers / Subscribers

  • W

    • Whindersson Nunes
       Occupation: Youtuber

      Whindersson Nunes Batista, born on January 5, 1995, in Palmeira do Piauí, Brazil, is a multifaceted entertainer known as a YouTuber, comedian, actor, musician (under the alias Lil Whind), and amateur boxer. Raised in Bom Jesus, Piauí, he grew up in humble circumstances with his parents, Hidelbrando Sousa Batista and Valdenice Nunes. At age 15, Nunes began creating videos for YouTube, initially struggling for recognition until his 2012 parody "Alô Vó, Tô Reprovado" exploded with five million views in a week, propelling his channel to stardom. He relocated to Teresina, where fellow YouTuber Bob Nunes provided him shelter, and despite a channel hack in 2013, he rebuilt his presence.

      His YouTube channel, whinderssonnunes, boasts over 42 million subscribers and more than 3 billion views, featuring raw, unpolished content like music parodies, vlogs, comedy sketches, and movie reviews—often filmed shirtless in a messy room with minimal editing. Nunes has transitioned into mainstream success, starring in films such as Os Parças 2 and A Placa de Rubi: A Chibatada Final, and releasing music that blends humor and hip-hop. In boxing, he debuted as an amateur in 2019, winning bouts against Mario Silva and others, competing in the 2023 Kingpyn High Stakes Tournament (reaching semifinals), and facing legends like Mike Tyson in exhibitions. Standing at 5 feet 9 inches with a charismatic, self-deprecating style, Nunes remains a cultural icon in Brazil, celebrated for his rags-to-riches journey and relatable humor.

      Whindersson Nunes Instagram: 57.1M Followers / Subscribers YouTube: 44.7M Followers / Subscribers

  • X

    • Xuxa
       Occupation: Host

      Xuxa, whose full name is Maria da Graça Xuxa Meneghel, is a highly prominent Brazilian television host, actress, singer, and businesswoman. She is best known for her long career as a children's television show host, earning her the nickname "The Queen of Children" (*Rainha dos Baixinhos* in Portuguese).

      * Career Highlights: Xuxa (pronounced "shoo-sha") started her career as a model before transitioning into television in the 1980s. Her most famous show, Xou da Xuxa, which ran on TV Globo, was a massive success, leading her to build one of the largest children's entertainment empires in Latin America.

      * Global Reach: In the early 1990s, she hosted shows simultaneously in Brazil, Argentina, Spain, and the United States, reaching millions of viewers daily.

      * Music and Film: She is also a successful recording artist, having released numerous albums (particularly for children) and starred in commercially successful films in Brazil. Her albums have sold tens of millions of copies, and she is a two-time Latin Grammy winner.

      In short, Xuxa is a major cultural icon in Brazil, celebrated for her energetic and charismatic presence as a beloved children's entertainer.

      Xuxa Instagram: 13.2M Followers / Subscribers Facebook: 8.6M Followers / Subscribers Wikipedia: 0 Followers / Subscribers IMDb: 0 Followers / Subscribers

  • Z

    • Zach Clayton
       Occupation: Instagram Personality

      Zach Clayton is a social media personality and musician known online by the handle @BruhItsZach. He initially gained fame on the live-streaming platform YouNow and then expanded his presence across YouTube, TikTok, Instagram, and other channels, where he creates vlogs, sketches, and challenge videos. He was also a member of the social media-created boy band 5quad. As a musician, he has released several independent singles. His content often focuses on humorous interactions, and he has also used his platform to advocate against bullying.

      Zach Clayton TikTok: 6M Followers / Subscribers Instagram: 2M Followers / Subscribers YouTube: 1.8M Followers / Subscribers Threads: 75.5K Followers / Subscribers
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